Welcome to the new TBWA\ TEQUILA\ Malaysia

“Welcome to the new TBWA\ TEQUILA\.”

“But this is just the creative department.”

“We’re happy that you noticed. You are correct, we are just a creative department.”

“But who looks after my account?”

“Creative people.”

“And strategy?"

“Creative people.”

“Events? PR? Production?”

“Creative.”

“And don’t tell me, - Finance is managed by creative people too?”

“Of course. And how would you like your coffee?”

“You have creative coffee?”

“Actually that’s not us, it’s San Francisco Coffee downstairs. We outsource.”

“So let me get this straight. Every function in the agency is handled by your creative department.”

“Actually we don’t have a creative department per se. We do have an Ideas Department.”

“How many in your Ideas Department?”

“As of today, February 10, 2009, 146 people.”

“That’s a very big department. And what kind of people are they?”

“Disruptive.”

“Does that cause problems?"

“It causes solutions.”

“For who?”

“For you, of course.”

“OK, I’m totally confused, but let’s get down to work anyway.”

“Welcome to the new TBWA\ TEQUILA\.”